Banking Perspective

Designing a thought leader for the American banking industry.

The Challenge

As the aspiring voice of the banking industry, The Clearing House produces a quarterly journal with in-depth analysis on trends and events in global banking. Each edition needed an original cover and interior imagery that felt modern, but still connected with the organization’s historic legacy, as well as representing the nuanced meanings of the financial world. This publication also needed to look great printed, as a magazine, and digitally for the TCH website.  

 

Our Solution

Lousch’s experience working with financial institutions and our expertise in creating beautiful print work resulted in an original publication that reinforces TCH as an insightful and classy leader.

  • The use of illustrations instead of stock photography to avoid cliches and redundancy.
  • Flexible grid allowing for both standardized structure for recurring columns as well as more custom layouts for feature stories.
  • Digital version of the publication to reach a wider audience online.