East Bali Basecamp

Global change through visual storytelling

The Challenge

Beyond the well known tropical paradise of Bali lies another, hidden side that’s remote and impoverished. The East Bali Center for Community Development is a group of activists and entrepreneurs bringing employment and education to this isolated region. The goal is to achieve social good as part of a successful business model. The EBCCD came to Lousch needing a website and strategy to promote their new service-learning program and draw participants to enroll. We needed to tell a compelling story to inspire people to join as the next generation of global changemakers.

 

Our Solution

Working with the East Bali team, Lousch designed and developed a website that conveys a sense of discovery to draw adventurer-seekers in and inspire them to register for the program.  This was accomplished in the following ways:

  • A unique, full-screen navigation to immerse users in the vibrant cultural and local flavors of East Bali.
  • Large photographs and stunning drone video footage of the exotic location to inspire a sense of adventure.
  • Direct, inspirational messaging that educates and motivates people to become changemakers.
  • Simple page design that is engaging and delivers info in a fun, consumable way.