Beyond the well known tropical paradise of Bali lies another, hidden side that’s remote and impoverished. The East Bali Center for Community Development is a group of activists and entrepreneurs bringing employment and education to this isolated region. The goal is to achieve social good as part of a successful business model. The EBCCD came to Lousch needing a website and strategy to promote their new service-learning program and draw participants to enroll. We needed to tell a compelling story to inspire people to join as the next generation of global changemakers.
Working with the East Bali team, Lousch designed and developed a website that conveys a sense of discovery to draw adventurer-seekers in and inspire them to register for the program. This was accomplished in the following ways:
- A unique, full-screen navigation to immerse users in the vibrant cultural and local flavors of East Bali.
- Large photographs and stunning drone video footage of the exotic location to inspire a sense of adventure.
- Direct, inspirational messaging that educates and motivates people to become changemakers.
- Simple page design that is engaging and delivers info in a fun, consumable way.