Noah Waxman

Designing the graphic identity for the classy, nostalgic gentleman.

The Challenge

Noah Waxman is an American luxury shoemaker inspired by New York City’s intelligent, masculine swagger. The brand required a logo and signature graphic identity that would serve as the cornerstone for all future brand work. The logo needed the versatility to look great on a variety of applications such as web, print, leather embossing, and on shoes and boxes. The mark, colors, and font all had to coordinate to express elegance and sophistication for the modern, urban man.

 

Our Solution

Matching the spirit of the brand, Lousch blended current design aesthetics with old world craftsmanship to create a look and feel that’s both bold and classic.  

  • A masculine monogram that’s subdued but bold enough to hold up in a variety of materials from digital, to paper, to leather embossing on the shoes themselves.
  • Deep, rich browns and burgundy inspired by leathers, woods, and other fine materials with accents of gold and teal to express Noah’s luxury quality.
  • A mix of fonts using modern Futura and old world Bodoni for a sharp, elegant hybrid that symbolizes Noah’s savvy yet classic style.